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A med spa in Doral and Miramar, Florida needed a steady flow of new clients for one signature facial treatment. This is how we used Facebook and Instagram advertising to generate 205 registrations in just over five months, with a launch month at $13.68 per registration.
The client is a med spa serving Doral and Miramar, Florida (name withheld for confidentiality). It needed new clients for one signature treatment: facial carboxytherapy combined with facial radiofrequency, at an introductory price of $129.
The audience was very local, women 25–65 in or near Doral and Miramar, and all of the messaging had to be in Spanish. The goal was trackable treatment registrations, not followers or post engagement. Most med spa marketing stops at boosting posts. This campaign was built to put people on the booking page.
One treatment, one price, one goal: registrations you can count.
We treated the campaign as a lead generation system for the spa, not a branding exercise. Four decisions shaped the results.
From May 10 to October 21, 2026, the campaign generated 205 treatment registrations at an average of $23.02, with $4,718 in total ad spend. About one in twenty people who saw an ad clicked through to the booking page.
Completed sign-ups on the spa's booking page for one signature facial treatment, tracked by the Meta pixel.
The first month came in at $13.68 per registration. The average across the full period was $23.02.
90,507 impressions and a 5.06% click-through rate kept traffic to the booking page affordable.
| Ad angle | Registrations | Cost each |
|---|---|---|
| "The Reset" (transformation) | 56 | $21.84 |
| "The $129 Price" (direct offer) | 43 | $22.45 |
| "The Secret" (curiosity) | 37 | $24.28 |
Top-spending ad for each angle. CTR stayed between 4.6% and 6.0% on the top-spending ads.
8 pages with the Meta Ads Manager screenshots, results by audience and by ad, the Instagram creatives and the month-by-month performance.
In this campaign for a med spa in Doral and Miramar, FL, the average cost per treatment registration was $23.02, and the first month came in at $13.68. Costs depend on the offer, the creative and local competition.
Yes, when they are optimized for conversions and paired with a clear offer. This campaign generated 205 registrations with a 5.06% click-through rate using vertical video ads.
For Spanish-speaking audiences in areas like Doral and Miramar, Spanish-language video featuring the spa's own specialist reached a campaign-wide click-through rate of 5.06%.
Short vertical videos (Reels and Stories) showing the real treatment and a specialist speaking to camera, with one specific price.
A registration is a completed sign-up on the spa's booking page, tracked by the Meta pixel. It is not the same as a confirmed paid session.
We help med spas and aesthetic clinics in South Florida turn Facebook and Instagram into a steady source of booked appointments. See our Meta Ads management services, our home services Meta Ads case study, or pair your ads with local SEO.
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