How to Grant Access to Your Google Ads Account: A Step-by-Step Guide for Dummies

Google Ads Access Guide

Welcome to our comprehensive guide designed to help beginners navigate the process of granting access to their Google Ads account. 

Whether you’re looking to authorize a marketing agency or an individual in charge of your advertisements, this step-by-step tutorial will ensure you can do so with ease. Let’s dive in!

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Granting access to your Google Ads account is a critical step in collaborating with marketing agencies or advertising managers.

 It allows these professionals to manage your campaigns, analyze data, and make strategic decisions to optimize your advertising efforts.

Before You Begin

Before proceeding with the steps, ensure you have the following:

  • An active Google Ads account.
  • Administrative access to your Google Ads account.
  • The email address of the person or agency you wish to grant access to.

Step-by-Step Instructions

Step 1: Sign in to Google Ads

Start by visiting the Google Ads website and sign in using your Google account credentials.

Sign in to Google Ads

Step 2: Access Account Settings

Once logged in, click on the “Tools & Settings” icon at the top right corner. This will open a dropdown menu where you should select “Account access” under the “Setup” column.

Step 3: Navigate to Account Access

In the “Account access” section, you will see a list of users who currently have access to your account. To add a new user, click on the blue “+” button or the “Plus” icon, often labeled “Add user.”

Access Account Settings

Step 4: Add Users

A new window will pop up, asking for the email address of the person or agency you wish to add.

Step 5: Enter User Information

Fill in the email address of the new user. Make sure it’s the email associated with their Google account.

Add Users

Step 6: Assign Access Level

Select the appropriate level of access for the new user. Options typically include:

  • Administrative access: Full control over the account.
  • Standard access: Can make changes to campaigns but cannot give account access to others.
  • Read-only access: Can view campaigns and run reports but cannot make changes.

Choose the one that best suits the role of the person or agency you’re adding.

Step 7: Send Invitation

After selecting the access level, click on the “Send Invitation” button. The new user will receive an email with instructions to accept the invitation and access your Google Ads account.

After Granting Access

Once the invitation is accepted, you should verify that the new user has the correct level of access and is able to perform their intended tasks. It’s a good practice to regularly review account access and adjust permissions as needed.

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By following these steps, you can easily grant access to your Google Ads account to a trusted marketing agency or advertising manager. This will enable them to manage your advertising efforts more effectively, leading to better campaign performance and results.


  • Q: How long does it take for the new user to get access?
    • A: Access is usually granted as soon as the new user accepts the invitation, which can be instantaneous.
  • Q: Can I revoke access?
    • A: Yes, you can revoke access at any time by going to the “Account access” section and removing the user.

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