1.Keyword Analysis
The first step of PPC advertising campaign starts with finding out the keywords that can work best for your business and then analyze the cost you pay for each keyword and how much return you can get using that keyword.
2.Competitor Analysis
Competitor analysis is a very important part to understand the gap between you and your competitor. Here we keep an eye on competitor’s PPC advertising strategy. By doing this we get a perfect idea of usable keywords, target audience and what can work well with your ads.
3.Target Audience Research
In the third step we research for an audience that has the maximum chance to get converted after watching your ads. On the basis of factors such as demographic, geographical location, device, etc. we bring out the best target audience who have the potential to click and engage with your ads.
4.Landing Page Analysis
In this step we analyze the landing which is going to be linked with your PPC advertisement. Here we check whether the page is perfectly optimized to convert users into customers or not. If the landing page is good to go we proceed to the fourth step.
5. Creating & Launching of Campaign
After doing all the analysis & research it’s time to create and launch a PPC campaign. In this fourth step we effectively optimize the ad with target keywords and custom bid. As the best PPC advertising agency we create ads that can convert users into customers.